If you’re not sure of the brushing habits of people, we can assure you that at least yesterday, there was an abundance of fresh breathe permeating the air in herbal and minty flavours!

Yesterday (Thursday) in Lagos State Nigeria, over 300,000 students participated in a World Record breaking Teeth brushing challenge sponsored by Close-up in partnership with Lagos State, the Nigerian Dental Association (NDA), HEIT Solutions, and Vas2Net & Core Media.
A cross section of students participating at the Closeup World Record with Teeth Brushing Challenge at Teslim Balogun Stadium, Surulere on July 4, 2013
In no easy feat, the students were gathered at the Teslim Balogun stadium and other locations in Lagos which include Epe, Ikorodu, Agbara, Ikeja and Surulere, to brushed their teeth at the same time. Hundreds of volunteers from the Nigerian Dental Association (NDA) and other agencies were present at each of the locations to ensure that the counting was properly monitored. 

Babatunde Rajii Fashola, the Governor of Lagos State flagged off the teeth brushing marathon by stating that  “The Lagos State government supports a comprehensive healthcare system. A simple oral hygiene routine, such as brushing twice daily, restricts the number of visits to the dentist. Unfortunately, many people do not take care of their teeth and mouth because they consider them small among the body parts that should be taken care of. There is little consideration that this part of the body is where all the food that we eat in order to nourish the rest of our body passes through,” 
In preparation for the Challenge, over 300 secondary school teachers went through a special Teacher’s Alignment Training Session. The teachers were informed of the World Record standards for counting the number of students brushing in each school, the designed model for the tooth brushing as well as the waste recycling element to the attempt.

Close Up Brand Manager, Mr. Dexter Adeola, thanked Nigerians for their unflinching support towards making the event a huge success.

 “At the beginning, we urged Nigerians to show their support for this challenge by brushing twice. I have been overwhelmed by the turn out and the number of people who told me that they brushed twice today already and will still do so later. This is one of the reasons Close Up loves Naija. The warmth and love of the people cannot be quantified. Thank you Nigeria! Today, together we have made history!” 

The Close Up Teeth brushing challenge would be the latest World Record on Teeth brushing, putting Nigeria in the Guinness Book of World Records. India previously held the title where an event brought together 177,003 people to brush their teeth at the same time.

[source: worldstage]